Tuesday, June 15, 2010

Sounds Good But Bad Product Idea_ Week 6

Over the years we have seen many times the innovation of new products. Sometimes they may sail while other ones are a big flop. Many of these flops sound like great ideas on paper but after the creation, marketing and distribution they just don't have the impact on there target audience that they had planned. It seems to be popular to combine two successful ideas into one new idea to make a whole new product. Here are several ideas I have come up with that sound great but I wilil also discuss why they would probably fail instead.Justify Full Popcorn flavored gum, I mean everybody loves that butter flavor of popcorn and is obsess with constantly have something in there mouth to chew on at all times. So why not popcorn flavored gum? I can only imagine that people would buy it at first but after a few minutes of chewing it would probably make them extra thirsty and a while after that they might even start feeling sick. It would kind of be like chewing on a stick of butter, and that is just no good. So this idea is a definite no! Now what about bread that already has the flavor of peanut butter and jelly in it? You can get the bread with strawberry or grape flavored jelly. This does sound like a lot better idea and well it could very well succeed. The problem with this idea is while it would be less messy to serve to kids it defeats the purpose of a sandwich. So you have a piece of bread that you can eat alone by itself and maybe toast it, but to have it as a sandwich probably not. I mean what would you put on a a slice of bread that already taste like peanut butter and jelly that wouldn't make you sick in the stomach. Well I guess it could be a good Idea for pregnant women or not so much. Let's leave theae ideas on the cutting room floor and just move on to bigger and way better ideas.

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