Marketing vs. Advertising

"Advertising is Happiness," according to the character of Don Draper on the show Mad Men. Advertising is a single component in Marketing. Marketing takes much time and planning and Advertising is only a piece of the strategy. Advertising is an ad or message to its current or even potential customers; it is often non personal and is meant to persuade future or existing customers to purchase their product or service over another sponsors similar product. Advertising is the placing of an ad on television, the internet, newspaper or magazines and with marketing you know where to place that ad. Advertising is the most costly part of the marketing process. In marketing you have to research and pinpoint a specific target audience and demographic. You have to find out who would want to purchase your product and whom it appeals to as well. Without marketing you would not have the best advertising. Often people get marketing and advertising mixed up or they think they are one in the same, when in reality marketing is the whole big picture with many other components to make it successful, in turn advertising, while an important part of marketing it is that, a component, a part, a piece of the pie. Doing your market research well can be the difference between a lasting and effective advertising campaign and a campaign that can potential cause you to have a loss of money. So in conclusion it is extremely important to know the difference between marketing and advertising, knowing that the two are very different. So in order to get the word out you must know who you are speaking to and who want to purchase your product.